Why Do So Many Mattress Companies Exist?

April 25, 2022

How do Mattress Companies stay in business?

It's no secret that there are a lot of mattress stores out there. But how do they stay in business? Surely, not everyone is buying a new mattress all the time. Read on to find the answer to this and other oft-asked questions about the booming mattress industry.

People Keep the Product for Years

Mattress owners tend to keep their mattresses for a long time (seven years on average) and when they do finally decide to get a new one, they're willing to spend a lot of money. The average price of a quality queen-sized mattress is now over $1000.

New Mattress Technology Draws More Sales

New mattress technology has been driving sales for mattress stores for years. From new materials to new construction methods, there's always something new to check out. This keeps customers coming back, and it also helps to create a sense of urgency around buying a new mattress. Some of the newer technology that's driving sales includes:

  • Gel-infused memory foam: This type of mattress is designed to provide better support and heat dissipation than traditional memory foam. It's also more expensive, which means it's a great selling point for mattress stores.
  • Hybrid mattresses: These mattresses combine different types of materials, like memory foam and coils, to create a unique sleeping experience. Hybrid mattresses are often more expensive than traditional mattresses, but they're becoming increasingly popular.
  • Adjustable air beds: Air beds are slowly becoming more popular, thanks to their ability to be customized for each person's needs. Mattress stores that carry adjustable air beds can offer a unique selling proposition to customers.

The Hospital Industry Is a Consistent Customer

The hospitality industry is a rapidly growing sector with an immense amount of potential for the mattress industry. Hospitals need more beds now than ever before. Often, there aren’t enough mattress stores to keep up with the demand.

In a 2022 market research report, it was shown that the medical mattress market is valued at 6470.3 million and projected to grow by six percent from now to 2028. And it’s not just hospitals that install medical mattresses. Home use of medical mattresses are prevalent to help address pressure sores, back pain, and prevent bed falls.

Customers Buy In-Store More Often Than Online

Most mattress customers believe that they need to lie down on a mattress before making a purchase to shop for comfort. This gives mattress stores a huge advantage over online retailers.

Another reason why customers prefer to buy from brick-and-mortar mattress stores is because they can often get a better deal. Mattress stores often offer discounts and special promotions that are not available to online customers.

Customers also appreciate the convenience of being able to walk into a store and pick out a mattress without having to wait for it to be delivered. This is especially important for customers who need their mattress right away, such as those who are moving into a new home or apartment.

How Do You Choose the Right Mattress Store?

It can be tough to find a good mattress store, but fortunately, there are some things you can look for. First, see if the store offers a good selection of brands and types of mattresses. Second, make sure the sales staff is knowledgeable and can help you find the right mattress for your needs. And finally, look for a store that offers a good price match guarantee so you can be sure you're getting the best deal possible.

Keep these mattress tips in mind and you'll be sure to find a store that can give you the perfect mattress for a great price.

Looking for the perfect mattress to send you off to dreamland? Look no further than Bel Furniture Company in Houston, TX!

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