San Antonio, we are celebrating big, and you are invited! Join us Saturday, October 10, 2026, starting at 10 AM, for the grand opening of Bel Furniture's new North San Antonio showroom at 6909 N Loop 1604 E. Step inside 185,000 square feet of furniture, mattresses, and inspiration for your home, enjoy up to 60% off furniture, and take part in a celebration featuring $50,000 in furniture giveaways. Arrive early for a free $100 gift card for the first 200 families with a minimum purchase of $399 and a free gift for the first 500 families. Bring your family, bring your ideas, and come discover your next favorite place to shop for home.
The Largest Furniture and Mattress Store in San Antonio
Our new North San Antonio location is our largest Bel Furniture store yet, and we cannot wait for you to see it. With a 185,000-square-foot showroom, this is a destination where you can explore ideas for your living room, bedroom, dining room, kids' rooms, outdoor space, and more during the same visit.
Whether you are furnishing a first apartment, settling into a new house, or updating a room your family has outgrown, come explore at your own pace. You may arrive looking for one piece and leave with a clearer picture of how you want your home to feel.
A Warm Welcome from a Family-Owned Texas Retailer
Bel Furniture is Texas' largest family-owned furniture and mattress retailer and is recognized among the Top 100 U.S. furniture retailers. We are proud to bring this new showroom to North San Antonio and welcome more of the families who make our Texas communities special.
Our Loop 1604 location gives shoppers from Live Oak, Universal City, Selma, Schertz, Converse, Stone Oak, Cibolo, Garden Ridge, Bulverde, and surrounding neighborhoods another place to explore furniture and mattresses close to their part of the city.
You do not need to arrive with every decision made. Tell us about the room you are working on, the comfort you prefer, and the budget you have in mind. Our team can help you understand product features, set contents, and availability as you narrow your choices.
Up to 60% Off Furniture During the Grand Opening Sale
A new store deserves a big celebration, and our grand opening furniture sale brings savings of up to 60% off. If you have been thinking about replacing your sofa, updating your bedroom, or finding a dining set for the family, October 10 is an opportunity to see the new showroom and explore special event prices.
As you shop, compare the actual features and included pieces alongside the price. Our team can explain the differences between the options you are considering and help you confirm the details before purchasing.
$50,000 in Furniture Giveaways
We want our grand opening to be a celebration our San Antonio neighbors can share, and we are marking the occasion with $50,000 in furniture giveaways. It is another reason to come experience the new store and be part of the opening-day excitement. The $50,000 represents the advertised furniture giveaways for the celebration; see store for complete details.
Alongside the giveaways, the day includes face painting, music, food, and kids' activities. We look forward to a showroom filled with neighbors meeting our team, families discovering new ideas, and customers celebrating this next chapter with us.
A Free $100 Gift Card for the First 200 Families
The first 200 families can receive a free $100 Bel Furniture gift card*. This early-arrival offer gives families making a qualifying purchase another reason to come celebrate with us. If you have already been considering furniture for your living room, bedroom, or dining space, bring your favorites and start exploring when the celebration begins at 10 AM on Saturday, October 10.
Come with a few ideas and your room measurements so you can spend your visit looking at the pieces that interest you most. You can also browse Bel Furniture online beforehand and save product names or screenshots to discuss with our team.
A Free Gift for the First 500 Families
Our welcome includes another opening-day offer: a free gift for the first 500 families. It is a way to thank our neighbors for joining us as we celebrate the new North San Antonio showroom. Gifts are limited to the first 500 families, and applicable terms apply. See store for details.
With face painting, music, food, and kids' activities planned for the celebration, there will be more to enjoy as you explore. We look forward to welcoming familiar customers and meeting families visiting Bel Furniture for the first time.
Factory-Direct Value for the Rooms You Use Every Day
Bel Furniture's factory-direct approach focuses on reducing unnecessary middleman markups and passing more value to customers. Combined with grand opening prices, that gives you another reason to explore the new showroom when planning a furniture purchase.
You can also use the visit to compare a complete set with individual pieces. A coordinated collection may be convenient when you are furnishing a room from the beginning, while a single new piece may be all you need to refresh a space you already enjoy.
Delivery & Setup, and Payment Options to Help You Bring It Home
Our grand opening offers include free delivery and setup on qualifying purchases. Ask our team to confirm service-area eligibility, included services, and available delivery dates for your purchase. Before ordering, check the room measurements and the delivery route, including doorways, hallways, stairways, and tight turns. Share any access details when arranging delivery so you can plan how the furniture will reach its place in your home.
San Antonio, come celebrate with us!
Our new showroom brings together the things that matter when you are shopping for home: furniture you can see and try, mattresses you can compare, factory-direct value, and a team you can speak with in person. On October 10, it also brings together grand opening savings, $50,000 in furniture giveaways, and early-arrival gift offers for a day worth putting on your calendar.
Whether you are furnishing a new home, upgrading your favorite room, or beginning to plan your next purchase, we would love to welcome you. Explore our largest store yet, enjoy the celebration, and discover pieces that fit the way you live.
Join us Saturday, October 10, 2026, starting at 10 AM.
Bel Furniture San Antonio North
6909 N Loop 1604 E, San Antonio, TX 78247
(726) 201-0740
View our North San Antonio store information or browse furniture and mattresses online before your visit.
San Antonio, welcome to your new Bel Furniture. See you at the grand opening!
