San Antonio, we cannot wait to welcome you to our newest Bel Furniture showroom! Join us Saturday, October 10, 2026, starting at 10 AM, as we celebrate our North San Antonio grand opening at 6909 N Loop 1604 E. Explore 185,000 square feet of furniture, mattresses, and ideas for the home you love, with up to 60% off furniture and $50,000 in furniture giveaways adding to the excitement. Come early for a free $100 gift card for the first 200 families with a minimum purchase of $399 and a free gift for the first 500 families. From your next family sofa to a more comfortable place to sleep, there is plenty to discover. Bring the family and celebrate this new chapter with us!
The Largest Furniture and Mattress Store in San Antonio
Our new 185,000-square-foot North San Antonio showroom is our largest Bel Furniture store yet, giving you more room to explore what feels right for your home. Discover living room furniture, bedroom collections, dining sets, kids' furniture, outdoor pieces, and mattresses during the same visit.
Whether you are furnishing a new house, updating one room, or making space for a growing family, bring your ideas and enjoy exploring. You do not need a finished plan to visit. A few photographs, room measurements, or saved favorites can be enough to start a helpful conversation with our team.
Up to 60% Off Furniture During the Grand Opening Sale
Our grand opening celebration features up to 60% off furniture, giving you a reason to take a closer look at the room updates you have been considering.
Explore seating for a living room that welcomes everyone, bedroom furniture that brings comfort and storage together, or a dining collection for everyday meals and special occasions. If you are furnishing several rooms, this is also a chance to compare your options in one showroom and think about how the pieces will work together.
Tell our team what you are shopping for and the budget you have in mind. We can explain product features, help you understand what is included in a set, and confirm availability as you narrow your choices. Come ready to explore the grand opening prices and find furniture that suits the way you live.
$50,000 in Furniture Giveaways
We are marking this milestone with $50,000 in furniture giveaways, and we would love for our San Antonio neighbors to be part of the celebration. Along with discovering the new showroom and shopping the grand opening offers, you will have an opportunity to join the giveaway excitement.
Make time to enjoy the day, too. Face painting, music, food, and kids' activities are planned as we welcome families into the store. Bring the people you enjoy spending time with, meet our team, and celebrate a new furniture destination in your community.
A Free $100 Gift Card for the First 200 Families
If a furniture purchase is already on your list, plan an early visit to our grand opening. The first 200 families can receive a free $100 Bel Furniture gift card. The celebration begins at 10 AM on Saturday, October 10, and this offer is limited to the first 200 families who meet its requirements. Ask our team about eligibility and gift-card redemption details before completing your purchase.
Spend a little time browsing Bel Furniture online before you come. Save the sofas, bedroom sets, dining furniture, or mattresses that interest you, then bring those ideas into the showroom. You can compare your favorites in person and ask the questions that will help you choose.
A Free Gift for the First 500 Families
We have another welcome planned for opening day: a free gift for the first 500 families. It is a way to thank our neighbors for coming out to celebrate Bel Furniture's new North San Antonio showroom.
Arrive early if you would like to take part, and ask our team about the offer when you visit. Gifts are limited to the first 500 families, and applicable terms apply. See store for details.
With family activities and grand opening offers throughout the celebration, we look forward to a day filled with new faces, familiar customers, and plenty of inspiration for home.
A Warm Welcome from a Family-Owned Texas Retailer
Bel Furniture is Texas' largest family-owned furniture and mattress retailer and is recognized among the Top 100 U.S. furniture retailers. Our new North San Antonio showroom gives us the opportunity to welcome more families and help more neighbors find furniture they will enjoy every day.
Located along Loop 1604, the store welcomes shoppers from Live Oak, Universal City, Selma, Schertz, Converse, Stone Oak, Cibolo, Garden Ridge, Bulverde, and surrounding communities. Whether you live nearby or are making a special trip for the grand opening, we look forward to meeting you.
Factory-Direct Value for the Home You Love
We know a furniture purchase needs to work for your budget as well as your home. Bel Furniture's factory-direct approach focuses on reducing unnecessary middleman markups and passing more value to customers.
That gives you another reason to explore our selection during the grand opening. Compare the comfort, features, dimensions, and included pieces alongside the price, and choose the furniture that meets your priorities.
A complete collection can help you bring a room together, while one new sofa, bed, or dining table can make a meaningful difference in a space you already enjoy. Whether your project is large or small, our team would love to help you find a practical starting point.
Delivery, Setup, and Payment Options to Help You Bring It Home
Once you find your favorites, let us help you plan the next step. Our grand opening offers include free delivery and setup on qualifying purchases. Ask our team to confirm service-area eligibility, included services, and available delivery dates for your order.
You can also ask about available payment and financing options, purchase requirements, and the full terms. Financing is subject to credit approval and applicable conditions. We want you to have clear information as you decide what works for your budget.
San Antonio, Come Celebrate with Us!
A new place to shop for home. Up to 60% off furniture. $50,000 in furniture giveaways. Gifts for early-arriving families. We are bringing it all together on October 10, and we would love to share the day with you.
Come explore our largest showroom yet, experience furniture and mattress comfort in person, and meet the team ready to help with your next home project. Whether you are ready to buy or just starting to gather ideas, you are welcome to join the celebration.
Saturday, October 10, 2026, starting at 10 AM
Bel Furniture San Antonio North
6909 N Loop 1604 E, San Antonio, TX 78247
(726) 201-0740
View our North San Antonio store information or browse furniture and mattresses online before your visit.
Bring your family, find your inspiration, and celebrate with us. See you at the grand opening!
Advertised offers expire October 10, 2026. Quantities are limited. Giveaway winners must be present; participation is subject to event rules. The first-200-families $100 gift-card offer requires a minimum purchase of $399. The first-500-families gift offer is subject to applicable terms. Free delivery and setup apply to qualifying purchases. Financing is subject to credit approval and applicable terms. See store for complete details.
